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It’s easy to imagine the establishment of the Pretty Green clothing line and pop-up store as something a young Liam Gallagher could have spent much of his pre-Oasis time daydreaming about, as it seems like a fashion fantasy come true for any U.K. neo-mod. Today is the first official day of business for the store, located on London’s legendary Carnaby St., where so many of the Gallagher brothers’ ’60s heroes went to find the outfits that gave them their unique look.
An inaugural party last night was full of Gallagher cohorts and famous faces, including former Oasis members Andy Bell and Gem Archer, Kelly Jones of the Stereophonics, Who drummer/Ringo offspring Zak Starkey, and of course, mod icon Phil Daniels, star of the Quadrophenia film. Named after a Jam song (naturally), the store is selling Gallagher’s Green Label and Black Label lines, and you can bet that they’re the sort of thing mods of any era would feel comfortable wearing while strutting down Carnaby St. The interior of the store itself is something of a work of art as well, sporting such decorous items as a replica of a classic Lambretta scooter, and a panoramic picture of Gallagher himself at Brighton Beach, a spot that looms large in Mod legend. It all coincides with the 50th anniversary of Carnaby St. as a hip fashion center, so the Pretty Green pop-up couldn’t have come at a more opportune time.

Fuente: LimeWire Music Blog