Promotional Image from Apple.com.
There’s a lot to say about the new Apple TV that Steve Jobs presented today. But I’m not going to talk about the tiny little box. I’m not going to talk about your TV either, much. Instead, I’m going to talk about that remote. Mostly, I’m going to talk more about the things that aren’t on it than the things that are.
Additional coverage of Apple’s event on Wired.com:
Hands-On With New Apple iPods
Hands-On With New $100 Apple TV
5 Reasons Why Apple TV Is (Still) Boring
Apple Takes Aim at Cable With Tiny New Apple TV
Sporty New iPods Tout Tiny Touchscreens, Retina Display
Apple Announces New Versions of iOS
Can You ‘Bip Bop’? Apple Wants to Know
Live Blog: Apple’s iPod, Music Event
Apple to Live Stream Press Conference — to Apple Customers Only
The first iteration of Apple TV had the same little white infrared remote they used to ship with laptops. It was great for clicking through a slideshow presentation. It wasn’t very good to keep around your living room, unless you stuck it in a bowl with your keys. It wasn’t a real remote, and most people hated keeping track of another remote anyways, especially one that got lost at the drop of a hat.
The new remote, released earlier this year and shipping with the new Apple TV, isn’t a lot different from that old white remote. It’s a nicer device. Like everything else Apple makes now, it’s longer, and it’s aluminum. It’s still got just six buttons: up, down, right, left, play/pause, and menu.
But that minimalism seems almost smarter now. Apple now seems to be figuring out the exact number of hardware buttons it needs on each device. It took away too much on the iPod Shuffle, so now some buttons are coming back. It wanted to get rid of the buttons on the Nano, so it changed it to touchscreen. For the Apple TV, it’s keeping the action on the screen, with the software interface. Make that easy to navigate, give people the exact options they need depending on context, and you don’t need dozens of buttons on the remote/media player/phone.
Maybe you don’t even need a remote.
Seriously — what are the chances of someone buying Apple TV who doesn’t have an iPod, iPad, or iPhone?
Fuente: Gadget Lab