Boutiques.com, Google's fashion shopping site, may launch on Wednesday
Filed under: Internet, Web services, Google, WebA rumor has started making the rounds across the interwebs, and it has something to do with Google possibly launching a fashion shopping site. Apparently, it all started with a tweet from an “anonymous New York fashion PR”, according to Frockwriter. That tweet was the cause for a lot of coverage in itself, until it was made public that many people in the fashion world had been invited to a Google party called “High Tech Fuses with High Fashion”, that will take place on Wednesday. That certainly seems to confirm that Google is working on something fashion-related.
The word is that Google will launch Boutiques.com, a fashion site that will use image-recognition technology that Google got its hands on back when it acquired Like.com. Boutiques.com will apparently feature online shops selling merchandise from many designers and retailers, and will also sell the looks worn by celebrities and influencers.
Gizmodo has uncovered that Boutiques.com is owned by Like.com (also owned by Google) and this may be another small confirmation of the above being true. It would clearly make sense for Google to get into fashion e-commerce, because there's plenty of money to be made there. Whether or not that is what Google is doing, we're bound to know for sure in just a couple of days.
Boutiques.com, Google's fashion shopping site, may launch on Wednesday
Fuente: Download Squad
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