If leaked Verizon screenshots are to be believed, then Motorola’s Xoom will arrive stillborn, dead before it even launches. Pictures showing the MAP, or Minimum Advertised Price, of the upcoming Motorola Android tablet list it at $799. The equivalent 32GB 3G iPad is $729.
The problems are manifold. First, the price of the iPad is widely perceived to be $500, and any other tablet will be compared in the regular consumer’s eyes to that price point, despite it being unfair. Thus, anyone else making a tablet needs a low-end, 16GB Wi-Fi-only model for this reason alone.
And even when compared apples for Apples, as it were, the Xoom comes in at $70 too much. And remember, the Xoom is set head-to-head with the iPad, whereas the already successful Samsung Galaxy Tab manages to be its own category by way of its smaller size.
The one hope for the Xoom is that a MAP isn’t necessarily the final retail price. A MAP is a result of an agreement between retailers and the manufacturer, and the retailer can actually sell at any price it likes. Add to this the likelihood of a carrier subsidy and the Xoom is back in business. Of course, when the Android Honeycomb-based X males it into stores, it will be up against the iPad 2, not the current iPad.
Minimum advertised prices set for Motorola Xoom [Android Central]
Motorola Previews New Android Tablet, Droid Smartphone
Video: Android 'Honeycomb' Tablet OS Revealed
What We Know About Honeycomb, the Android for Tablets
Fuente: Gadget Lab