Super Bowl becomes Foursquare's first 'promoted venue'
Foursquare is taking advantage of Super Bowl madness to launch a new feature: promoted events. When the Green Bay Packers and the Pittsburgh Steelers face off this Sunday, anyone who checks in at the game will get a special Super Bowl badge. You don't have to be one of the people who spent hundreds of dollars on tickets to get in on the Foursquare action. Just shout “Go Steelers” or “Go Packers” on Foursquare during the game to get a badge of the team you support.
Okay, special badges are nothing new, but promoted venues add something more: anybody who picks up one of these three badges gets a promo code for 20% off merchandise on NFL.com. It's the first Foursquare-wide discount/promotion, but it likely won't be the last. Now that Foursquare has built the infrastructure to do something like this, it's possible they could launch regular check-in deals for all users, much like Groupon or Yelp.Super Bowl becomes Foursquare's first 'promoted venue'
Fuente: Download Squad
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