Luxury Carmakers Start Their Engines in India
Indranil Mukherjee/AFP Photo/Getty Images
A limited-edition Aston Martin ‘One-77′ on display after the carmaker’s launch in Mumbai on April 15.
Message to affluent Indians from European carmakers: We’re here!
On Friday, British car maker Aston Martin—the sports car most associated with the James Bond movie franchise—opened its first showroom in Mumbai. The launch was long rumored in both newspapers and car blogs and it even drew some publicity last week for a small kerfuffle involving a last-minute cancellation of a celebrity endorsement by singer Adnan Sami.
The Aston Martin unveiling comes just after Italian sports car maker Maserati said last week it will start selling cars in India later this year. Also last week in India, Bentley unveiled its Continental GT—a four-door coupe that is one of the British company’s best-selling models ever. And in March, Ferrari said it would start selling in India later this year as well. All of a sudden, everybody wants a piece of India’s rich wallets.
Is the Indian luxury-car market big enough for all these players?
Continue reading on Scene Asia.
Fuente: India Real Time
