Business types will soon be able to buy apps in bulk, just like everything else
You know how the iPad is for content consumption, not creation? Or that it’s just for consumers, not businesses? Apple has proved this latter to be the trash that it is with the Volume Purchase Program for Business (the former was proved nonsense long ago).
That might sound dull, but it could mean that your employer will be buying you an iPad pretty soon. It should also make you IT guys much happier, and we know how important it is to keep an IT guy happy.
A big problem for businesses and schools using iOS devices has been installing apps on people’s devices. Sure, you can buy once and install on all machines, but that requires that everyone uses the same iTunes account. Running more than one account is possible (I have do it to test U.S-only apps), but a pain to do.
Now it’s as easy to buy multiple apps as it is to buy one. The buyer picks the app, chooses how many they want and the purchase is paid for by their corporate credit card. Instead of an immediate download, the buyer gets a bunch of promo codes which they can then send out to whoever they want.
Businesses can also commission custom apps from third party developers.
Volume Purchase Program for Business is, according to Apple, “coming soon.” My guess would be that it will roll out along with iOS 5, or thereabouts.
App Store Volume Purchase Program for Business [Apple via Twitter]
Dell Pulls 'Business' Card to Trash-Talk the iPad
Via: Gadget Lab