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Gamespot.com just tweeted that Ubisoft is unlocking multiplayer for all players due to a printing error.
Due to a printing error on the insert of some copies of Driver: San Francisco in North America, Ubisoft has elected to provide the Driver Uplay Passport content for free,” Ubisoft said in a statement. “Although this problem does not affect players outside of North America, we have decided to mirror this offer worldwide in order to be fair to all our players.
You will still need to download an unlock key to access the online features, which can be done through the Uplay Passport Menu and selecting one of 2 choices, either (Start my 2-day free trial) or (Purchase Uplay passport). Either option will permanently unlock the game’s multiplayer features along with film director for consoles!

Via: PS3 Blog and Community | PS3Blog.net – PS3 News, Reviews & Opinions